Avoid using 'No-Reply' in the sender's email address. The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent.įor help reaching your target audience, consider Versium Reach – a platform made for B2B marketers that allows you to own data on your target audience across multiple marketing channels. This first tip should come as no surprise, but given the General Data Protection Regulation (GDPR), it bears repeating.Įmail campaigns depend on a healthy open rate, and if you're contacting people whose information you bought – rather than earned from a previous interaction – you'll quickly see your emails' performance drop. Write compelling (but concise) subject lines.Allow recipients to subscribe to your newsletter.Split test different subject lines and calls to action. ![]()
0 Comments
Leave a Reply. |